From Legacy to Digital Leader
How we modernized a 70+ year metal distributor with a high-performance, mobile-responsive platform — combining operational expertise with a clean, modern customer experience.
PROJECT OVERVIEW
INDUSTRY
Metal Distribution / Industrial
YEAR
2024
SERVICES
Custom Software Development
STACK
Next.js · .NET · AWS · Stripe
A 70-year legacy held back by legacy tech.
Founded in 1948, this full-line metal distributor built its reputation on one promise: get the metal in customers' hands quickly. Their philosophy was never about the metal — it was always about the people.
But by 2024, their digital presence was actively undermining that promise. A legacy website with 8+ second load times, zero mobile support, and manual workflows was eroding the very trust they'd spent decades building.
We're not in the metal business — we're in the people business. Get the metal in their hands quickly.
— Neil, Owner & CEO
No Mobile Responsiveness
65% of traffic was mobile, yet the site was completely unoptimized — causing broken layouts, unreadable text, and sky-high bounce rates on every device.
Poor User Navigation
Complex and outdated site structure made it impossible for customers to find products, specifications, or service requests quickly.
No Educational Resources
No integrated content to help customers understand metal grades, applications, or specs — driving excessive inbound support calls.
Inefficient Service Workflows
Manual, disconnected quote and order processes created fulfillment bottlenecks and communication delays across the operation.
A Platform Built for Excellence
We designed and developed a high-performance, mobile-responsive web platform that addresses every challenge while positioning the client for future growth.
Mobile-First Responsive Design
Complete mobile optimization ensuring seamless experience across all devices. Touch-friendly, fast, and intuitive on every screen size.
Intuitive Navigation System
Redesigned information architecture with clear, logical navigation paths, smart product discovery, and breadcrumb navigation.
Interactive Educational Hub
Comprehensive resource center with searchable product guides, metal specifications, and video tutorials to reduce support load.
Streamlined Service Workflows
Automated online quote requests, real-time service tracking, and automated notifications — eliminating manual bottlenecks entirely.
Built on Modern Technology
A deliberate, scalable stack chosen to serve the next decade of growth — not just solve today's problems.
Front-End
Modern UI/UX Development
Back-End
Robust Server Architecture
Integrations
Secure Payment Processing
Cloud Infrastructure
Scalable & Reliable Hosting
Discovery & Planning
Comprehensive analysis of existing systems, user journeys, and business requirements to build a detailed project roadmap.
Design & Development
Iterative design with regular client feedback, then agile development using modern technologies and best practices.
Testing & Launch
Rigorous cross-device and browser testing, followed by smooth data migration and a supported go-live.
Measurable Impact
The transformation delivered clear, quantifiable improvements across every key performance indicator — validating the investment in modern technology.
READY TO MODERNIZE YOUR LEGACY PLATFORM?
Transform traditional
industries with code
The partnership between our customer and Golabs demonstrates how custom software solutions can transform even the most traditional industries. Decades of operational expertise paired with cutting-edge technology — the next era of growth starts here.